How to craft clear and coherent messaging?

First, decide what you want the presentation to accomplish for the audience: to be informed, to agree with you, to take action, or all three! Let’s say you want clear and coherent messaging to persuade the audience to oppose [something]. Devise 3 parts: opening, body & conclusion:

1. State [something] is wrong and you’ll talk about how to make it right.
2. Give the audience plenty of reasons to oppose [something], e.g., statistics, a personal story on why you care, and describe what’ll happen if the wrong is not corrected (the consequence) AND the promising future when they oppose [something] (the reward).
3. End with a Call to Action! Tell them exactly what you want them to do. Even if the audience is not immediately swayed, your clear and coherent message will be hard to forget!

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