How to drive social change and advocacy using storytelling?

Nothing excites the audience more (and rattles critics) than your conviction when speaking on social change and advocacy. Amplify with 3 techniques using storytelling:

1. Understand that you’re NOT giving a technical presentation or a training to upskill the audience. Your main objective is to engage/inform/encourage and your primary engagement tool is storytelling and strong vocabulary. Data/facts/competencies enhance your speech but they should not be THE content.
2. Tell them why they should care with a story: tangible benefits that change lives, consequences of inaction that bring pain, and don’t underestimate prosocial or moral motivators. This is how advocacy is necessary for social change!
3. Storytelling is very effective to stir up imagination + emotion in the audience, and it can be a personal story or observations. Tell it like you mean it. Believe!

SEE ALSO:

How to craft a compelling story?

How to use anecdotes to engage the audience?

How to use examples to illustrate your points?

View more public speaking tips like this one

Own 100 Skills 100 Days