Technology, rizzlers, and digital media are younger audience’s defining characteristics. Try 3 captivating tools as a speaker:
- Update your content! An admired keynote speaker has used Barbara Streisand as an example for as long as I remember. While everyone recognizes her superstardom, a younger audience is unlikely to FEEL the effect. That example is falling flat today.
- Use their cell phone habits to your advantage! Don’t be put off by younger audience’s “not paying attention” – how far can your message go when you encourage them go live as you deliver your Call to Action?!
- Show it, not just say it. In the age of TikTok/Snap/IG, visual stimulation has become an expected engagement method, especially among the younger audience. Not an expert? There’re so many creators you can tap into (so many are free)!
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