How to structure your presentation so it’s logical and memorable?

No matter how great a story you tell, without a clear speech organization you’re hard to follow. A logical and memorable presentation relies on organization. Here are 3 basics:

  1. Use an outline. Logical presentations share a general structure: opening, body, and conclusion.
  2. Link your opening and closing to maximize the first and last impressions.
    • Open by posing a rhetorical question, for example: How many of you love to fail? [No one] Today I’ll show you how accepting failures bring more wins.
    • Close by posing the same question from the opening but loading it, for example: Raise your hand if you’re willing to fail some to win big? [Hands] Let me summarize what we covered…
  3. Too many details ≠ memorable. Most speakers are good at adding details (“body” part of the speech organization) but some don’t know when to stop. So, trim the details so your main points are easy to follow.

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