How to convey limitations of your analysis to stakeholders (and should you)?

Discussing limitations makes your analysis more believable to stakeholders because rarely do perfect data or methods exist. Try 3 approaches:

1. Preface with “all analyses have limitations”. It reminds the stakeholders that constraints are not unique to your analysis.
2. Provide caveats toward the end of the presentation or report. This way, stakeholders will have already developed a good understanding of the results; the limitations help them interpret the implications in context and you also avoid overpromise.
3. Pair the limitations with exciting future opportunities, for example, your current analysis suggests generational differences but you can’t dig deeper due to a narrow sample, BUT with 10% more funding from the stakeholders to collect additional data, you can fill in the insights gap!

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